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Channels

Collaborating for Ultimate Success

Our field sales team specialises in creating bespoke channel strategies that are tailored to your organisation’s goals, budget and requirements. Epsilon’s focus is to establish a high-performing IT distribution channel that ensures customer satisfaction. We are committed to delivering efficient and effective services and our team collaborates with you to ensure the achievement of your desired outcomes. Our team is dedicated to providing a unique and personalised experience to assist your organisation in achieving your goals.

Epsilon engagement opportunities and services can add value to your business and growth in the Australian and New Zealand market. We focus on the following Channel services:

  1. Channel Sales & Consulting
  2. Channel Training & Certifications
  3. Channel Programs & Marketing
  4. Channel Merchandising & Branding

Market Sizing

We will work with you to define your target market through a data-driven and structured approach, which is essential for developing an effective Go-to-Market strategy. Our collaboration will involve analysing various dynamics of the target market in order to create a comprehensive understanding of the customers, competitors and market trends. This process will aid in identifying key strengths and weaknesses to capitalise on in the market and help us devise the best approach for reaching and engaging with potential customers.

Channel Strategy

Developing the right channel strategy is crucial for great performance. It involves creating a clear vision, identifying target markets, focusing on segments, selecting partners, minimising conflicts and aiming for profit maximisation. A well-executed strategy will determine what to do and what not to do, which is vital for success. Experience has shown that creating a great channel strategy is a key factor in achieving outstanding results.

Channel Identification

Choosing the right channel partners is key to building a successful channel strategy. By selecting partners carefully, businesses can achieve different objectives, such as leading the market or closely communicating with customers. Epsilon works closely with each partner to develop individual Go-to-Market strategies that minimise channel conflict while remaining true to their unique styles. A strong channel strategy is essential for businesses looking to succeed in today's competitive marketplace.

Channel Enablement

Channel enablement plays a critical role in the success of partnerships. It involves training your channel partners and establishing support infrastructure such as business plans. By offering training in sales, technical, and operational areas, we ensure your partners are equipped with the skills and resources needed to drive sales and mutual success.

Channel Programs

Reseller actions are motivated by increasing revenue, decreasing costs, improving cash flow, leveraging assets and minimising liabilities. This step involves identifying the issues that influence partners to act and collaborating with vendors to meet their channel requirements. By understanding the needs of resellers, businesses can develop strategies to support and incentivise their partners to achieve mutual success. Continuous communication and feedback between vendors and resellers are crucial in sustaining a profitable and successful partnership.

Channel Merchandising

Effective branding in channel partner facilities is essential in shaping their customers' purchasing decisions. In today's competitive retail landscape, data-driven merchandising is a must. With numerous brands vying for consumer attention, our team will collaborate closely with channel partners and vendors to best position products and build strong brand presence.